Selected work

Creative systems made to hold attention.

A closer look at the challenge, direction and deliverables behind selected hospitality, tourism, beauty, fashion and digital campaign work.

Hospitality & social media

Malé Café Launch

A warm, energetic launch direction designed to turn a new Malé café into a recognisable social destination.

Resort & tourism

An experience-led resort campaign direction built around scale, stillness and a more distinctive sense of escape.

Beauty & product

A tactile beauty campaign concept pairing clean product detail with an unmistakably island-made atmosphere.

Fashion & editorial

An editorial fashion direction that uses the Maldives as a living setting rather than a decorative backdrop.

Food & hospitality

A refined dining campaign direction balancing culinary detail, atmosphere and a modern Maldivian point of view.

Website & brand launch

A connected digital launch system bringing brand identity, campaign content and a focused web journey together.

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